I LOVE SON TRA JOURNEY JOINS REALITY TELEVISION SERIES ‘CENTRAL ATLAS’ OF VTV8

The fourth week’s I Love Son Tra Journey on April 17th, 2016 will be aired within the reality television series called ‘Central Atlas’ with two participants from VTV8.

Central Atlas is a new interesting reality television series of VTV8. It introduces to audiences about several interesting landscapes and people along Central and Highland, which were to occur several fascinating, mystery, and novelty stories. There are also young people passionate about traveling and discovering new places to participate in this program.

Central Atlas will film and air the I Love Son Tra Journey this week with the participation of two young students Nhu Quynh and Le Quynh who join in real experiments. With the aim to transfer the meaning of the journey and the value of Son Tra biodiversity to its audiences, two students will join with other participants from the first step to register, interview, clean Son Tra, study about Son Tra animals and plants. Thereby, they will help to spread out the messages of I Love Son Tra Journey to other citizens in order to raise their participation in environmental protection and biodiversity conservation activities in Son Tra.

With the meaning of beginning the love for Son Tra, I Love Son Tra Journey with its Red-shanked douc’s ambassador provides opportunities for Da Nang people to study, understand and respect the value that benefits from Son Tra, and after that, there will be more activities of Da Nang people to protect Son Tra peninsula.

Furama resort has confirmed to donate a 16-seat car and uniform coats for I Love Son Tra Journey from the third journey in 2016. Moreover, for the writing contest after each journey, we have been supported with vouchers from other enterprises in Da Nang City for weekly, monthly and quarterly awards for the best stories or ideas including Galina, Vinh Coffee, Freeman, Da Nang MD Dermatics Spa, Thai Market Food, etc.

After 3 years of implementation, I Love Son Tra Journey has achieved and raised participation or several individuals, companies, and enterprises in environmental protection activities in Son Tra peninsula toward sustainable development.